Poma Global led the comprehensive transformation of Barça Academy Singapore, redefining its operating model and digitizing interactions with over 3,000 users. The result: a more efficient and transparent academy with optimized communication.
🔧 Operational Optimization
Objective: To professionalize the comprehensive management of the academy, improving the efficiency of internal processes and the use of human, financial and logistical resources.
- ✅ Migration from manual processes to automated workflows
- ✅ Implementation of real-time financial dashboards
- ✅ Significant reduction in administrative errors
- ✅ Transparency and financial control
- ✅ Data-driven management culture
💻 Technological Transformation
1. Mass Communication Platform
Development of a custom web app integrated with the official WhatsApp API for segmented message sending to more than 3000 users.
- ✅ 95% savings on shipping time
- ✅ Centralized and professional communication
- ✅ Advanced segmentation in campaigns
2. Customer Portal
Creation of a secure portal with 24/7 access for families and players, with OTP authentication and full transparency in payments and schedules.
- ✅ Drastic reduction in administrative inquiries
- ✅ Transparency in payments and invoices
- ✅ Improved customer experience
- ✅ Innovative image reinforcement